Done-For-You AI Assistants for Service-Based Founders
Book the 12pm yoga class. Your AI team's got it.
A business that doesn't run through your brain alone, built one AI employee at a time, every Monday morning.
Trained on your business. Live in 10 minutes. Yours to keep, even if you cancel.
You skipped it because the business needed you to hold it together. AGAIN.
You're not just behind. You're the only one who can do most of it the way it needs to be done. Your team (if you have one) can execute the basics, but the emails that sound like you. The captions that hit. The follow-ups that don't read like a template. The content people actually open. That's still on you.
Which means the business doesn't grow past what your two hands can personally output. Hiring harder won't fix it. Working longer definitely won't. And every prompt you've tried on ChatGPT sounded like a stranger wrote it.
And here's the part nobody says out loud…
This isn't really about hours.
It's about the launch that's still sitting in drafts. The book idea. The trip you keep moving. The relationship that's been getting your leftover energy. The version of yourself you keep promising you'll get back to "after this next thing."
The cost isn't the time. The cost is the version of your business, and your life, you haven't built yet, because every road still runs through you.
You didn't skip the 12pm yoga class because you didn't want to go.
Here's what changes when the busywork has somewhere else to go.
Right now
Re-explaining your business to AI every single session
Afternoons eaten by tasks that don't require you
Closing the laptop at 8pm, guilty about what didn't get done
Starting content from scratch every week
Leads that depend on how active you were this week
Making the yoga class feel like something to earn
With your AI team
AI that already knows your voice, your offers, your clients
Afternoons that belong to you again
Closing at 4pm knowing the systems are still running
Ten minutes of audio in. A month of content in your voice out.
Show up consistently, even on the weeks you'd otherwise go dark.
Making the yoga class because it's Tuesday and you blocked it
This isn't about doing more. It's about the work that doesn't need you finally having somewhere else to go.
We're Jess & Rachel. And we built this because we needed it first.
We host the Growing a Deeply Rooted Business podcast. Between us we've helped clients scale from $10K to $50K months, led million-dollar launches, and grown a membership into the thousands.
We teach service-based founders how to build businesses that work for their lives, not the other way around. We both left corporate for exactly that: the hustle, the late hours, the impossibility of taking our favorite teacher's 12pm yoga class on a Wednesday.
Then somewhere along the way, we stopped practicing what we preached. Classes skipped. Laptops closed at 11pm. Weekends eaten by launch prep. All while raising teenagers, wrangling babies, navigating ADHD, and running our businesses without big teams behind the scenes.
We had the best systems we'd ever built: SOPs, project trackers, calendar blocking, the full stack. And still, two humans couldn't hold it all.
If the people teaching this couldn't keep up, the problem wasn't the people. It was the infrastructure.
So we built what we couldn't find: AI assistants trained on the same frameworks we use in our own businesses and with our 1:1 clients, ready to keep the work moving even when we step away from the desk.
We called it the Life-First Business Lab.
And it's the team you've been waiting to hire.
Introducing
The Life-First Business Lab
Build your AI team, one done-for-you assistant at a time.
Introducing
The Life-First Business Lab
A $147/month subscription that builds your AI team — one done-for-you assistant at a time.
Here's how it works:
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Step 1
Your first 6 teammates land in your first 6 days.
Day 1, you spend 2 to 3 hours building your Business Brain with our onboarding agent, Ola. By the end of the day, you’ve got a master doc that captured your voice, your offers, your ICP, and your content pillars. Every teammate after reads from it. Day 2 through Day 5, meet your new employees: Bottleneck Buster Betty, , TikTok Tina, Inbox Ivy and Offer Optimizer Olivia, one each morning. By Friday, your starter team is installed and working in your voice.
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Step 2
After onboarding, a new teammate every Monday.
Once your starter team is in place, the weekly rhythm kicks in. One done-for-you teammate, delivered to your inbox every Monday morning. Built from the strategy frameworks we use with 1:1 clients. Installed and onboarded in ten minutes. Each teammate lives at the heaviest step in a workflow, the part that used to eat your afternoon.
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Step 3
By month three, afternoons back, laptop closed by 4pm, revenue compounding.
Saturday morning is actually Saturday morning again.The trip you'd been pushing off is booked. The long lunch with a friend, the dog park at 11am, the school pickup without scrambling to wrap a task, all back on the table. Revenue is up, not because you added hours, but because the work that used to take you hours is now taking minutes. Ten minutes every Monday morning is the whole investment. You finally have the support you needed all along. You're still the strategist. You're just not the bottleneck anymore.
That's when the yoga class stops being something you have to earn.
What's Inside the Life-First Business Lab
Your AI Assistant Team
What’s Inside
Everything inside the Lab
— what it actually does for you.
Weekly Done-for-You AI Assistant
One new integrated AI assistant every Monday. Install & onboard less than ten minutes. The heavy-lift step of your workflow handled, without you having to touch it.
Business Brain
A one-time conversation that generates your four core business docs. Every assistant that follows runs in your voice from day one. The “AI doesn't sound like me” loop ends here.
Included free, $47/month standalone
One 10-minute recording in. 30+ platform-ready pieces out, across 12 formats, all in your voice, not the internet's. The content calendar that's been mocking you for three months? It fills itself.
Workflow Wizard
Included free, $47 standalone
Type what you want, Wizard generates an AI prompt, you perfect it, then turn it into a skill. So you're never waiting on us to ship the AI Assistant you need right now.
Monthly AI Workshop
Live monthly workshops on getting more from AI, tools we're testing outside the chatbot world, what's changed in the last 30 days, plus live Q&A. Recordings drop in the library within 48 hours.
Email Support
1-2 business day response so you're never stuck figuring something out alone.
Meet Your AI Assistant Starter Team
Six teammates. Six days. By the end of your first week, your business has a team that didn't exist on Monday — installed in your Claude, trained on your voice, working in the background.
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Day 1
Onboarding Ola
Your Business Brain Builder
She's the conversation that turns everything in your head — your voice, your offers, your ICP, your content pillars, your customer language — into the master docs every future teammate reads from. The "AI doesn't sound like me" problem ends here.
Call her when: you join the Lab. She's first.
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Day 2
Bottleneck Buster Betty
Your Diagnostic Strategist
A 15-minute conversation that names the exact thing eating your week, recommends the workflow to fix it, and hands you a one-week experiment.
Call her when: you don't know what to work on. Or you do, and you're avoiding it.
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Day 3
TikTok Tina
Your Short-Form Video Strategist
Hand her one video idea. She gives you back a full filmable package: 3 hook options, a script with timing cues, a shot list, on-screen text overlays, and a caption with hashtags — already in your voice.
Call her when: you have a video idea and 10 minutes to film it.
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Day 4
Sales Call Closer Sana
Your Sales Pipeline Manager
She turns lead intake forms into 1-page pre-call briefs, reviews your call transcripts afterward, and drafts follow-up emails and proposals in your voice.
Call her when: you have a discovery call on the calendar, or just got off one.
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Day 5
Inbox Zero Ivy
Your Inbox Triage Manager
She triages your inbox to zero in one run. Archives the junk, drafts replies to anything urgent, files receipts and client comms, and turns action items into tasks in your project tool.
Call her when: you've been afraid to open your email all week.
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Day 6
Offer Optimizer Olivia
Your Offer Auditor
She audits your offer copy and returns a sharper version, three prioritized edits, a full rewrite in your voice, and the one transformation promise everything should anchor to.
Call her when: your offer feels close but not landing.
And every Monday after — a new teammate joins.
Morning Briefing Bryce — Every morning, your priorities across both businesses and your life, in one place. Built for the brain that's been holding too much.
Finance Finn — Your AI CFO. The weekly money review you've been avoiding for three months — done in 15 minutes, in plain English.
SOP Builder Bob — Turns one of your recurring processes into a documented SOP, ready to delegate to a contractor or train another AI employee.
Meeting Maestro Miles — Preps you for any meeting (objectives, agenda, talking points, what's overdue) and recaps it afterward with decisions, action items, and a draft agenda for next time.
Onboarding Cole — Turns your one-off client and contractor onboarding into a repeatable, branded flow that runs without you starting from scratch every time.
Newsletter Nora — Drafts your newsletter in your voice from a Business Brain that already knows what your audience opened last week.
Hook Hannah — Punches up any piece of content with hook variations that actually stop the scroll.
Client Win Carla — Hand her a client win. She gives you back three ready-to-post Instagram captions in your voice.
Competitor Spotter Connie — Analyzes three competitors and surfaces the positioning gap where you genuinely differentiate.
Customer Whisperer Wendy — Pulls real customer language from Reddit, reviews, and forums and updates your Business Brain so every teammate gets sharper.
Don't see who you need? Build them.
You don't have to wait for us. Members can request a teammate at any time, and if you need one right now, Workflow Wizard drafts the AI employee for you. Type what you want done, Wizard generates the prompt, you perfect it, and you've got a new teammate live in your Claude before lunch.
The team grows with you. Built for you. Built by you. Built on demand.
The Stay-Installed Guarantee
Every assistant you install stays in your Claude, even if you cancel. The work you build here is yours. Period. No held hostage. No 'you must keep paying to keep your team
What Changes When Your AI Assistants Handle the Busywork
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Tuesdays that belong to you — not to the tasks that never needed you in the first place
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Content you can publish on your hardest week — one 10-minute recording becomes a month of posts in your voice
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A teammate for whatever's eating your week — built on demand if we haven't shipped it yet.
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AI that sounds like you — because it was trained on you, not the internet
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A business that grows from your strategy, not your stamina — so being off actually means being off.
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The 12pm yoga class, booked without guilt — because you know the team's got it
Why AI Assistants Trained on Your Biz Actually Work…
Every other solution handed you more work instead of doing the work.
VAs take months to train.
AI courses teach prompt engineering you never wanted to learn.
Instagram prompts sound like strangers.
Productivity systems just reshuffle the same load.
The Lab doesn't teach you AI. It hands you the teammate.
You didn't start your business to become a tech person. You don't have three hours a week to take another course. Good, neither did we.
Every assistant is built on the strategy frameworks we use with our 1:1 clients, so the strategy is baked into the tool.
Your Business Brain captures your voice once. Every teammate after that reads from it , no re-explaining, no re-training, no starting from scratch.
What's left is the work that actually grows the business. The thinking. The strategy.
The calls only you can make.
Ready to stop being the bottleneck?
The Life First Business Lab
One done-for-you AI employee, every Monday.
Trained on your voice. Live in 10 minutes.
Yours to keep, even if you cancel.
$147/month
Cancel anytime · Every employee stays installed if you leave · No contracts, no held hostage.
WHY IT'S DIFFERENT
AI Assistants vs. Hiring a VA vs. Online Courses
| Courses & Programs | Hiring a VA | Life-First Business Lab | |
|---|---|---|---|
| Time to get started | 6 to 12 weeks, if you finish | 60 to 90 days to onboard | Day 1, before lunch |
| Sounds like you | Not specific to your business | Depends on training | Trained on your voice in 2.5 hours, Day 1 |
| Your role | Student. You do the work. | Manager. You teach, oversee, retrain. | Done-for-you build, install in 10 minutes |
| Annual cost | $500 to $5,000+ one-time | $36,000 to $84,000 | ~$3,000 total (Lab + Claude Max) |
| Risk | Lose access if unused | Knowledge walks out | Stays installed even if you cancel |
| Works when life gets busy | Rarely. You fall behind or never finish | Requires management | Every week, whether you're at your desk or not |
The math is brutal. The mechanic is what matters.
The Lab doesn't teach you how to use AI. It builds AI that already knows how to work for you.
Is the Lab right for you?
This is for you if:
You're a service-based business owner: coach, consultant, wellness practitioner. Solo or have a tiny team.
Your business is $50K to $1M/year and you've hit a ceiling you can't break without adding hours you don't have.
You've tried AI prompts from Instagram. The output came back generic, off-brand, and embarrassing. You want to understand why and fix it for good.
You want tools that do the work, not courses that teach you how to do it.
You're done managing humans you can't afford and software you don't have time to learn.
You're anti-hustle, ambitious, and done apologizing for wanting both
You're ready to invest in your full AI operations layer (Lab + Claude Max). Less than 1/10th the cost of a part-time hire.
This probably isn't for you if:
You're looking for a community or live coaching program. The Lab is tools, not another zoom call on your calendar
You want someone to run your business for you. The Lab gives you employees, not a CEO replacement.
You're brand new in business with no offer clarity yet. The Foundation Skill works best when there's something to build on
You're hoping AI will replace strategy. It won't. It amplifies it.
You're not ready to commit to paying to use AI. The Lab is built for people treating AI as core infrastructure, not an occasional tool
Questions? We've got you.
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Right. Because you were giving it zero context. AI without context is just a very fast way to produce content that doesn't sound like you. That's exactly why Day 1 is building your Business Brain — so every assistant after that already knows your voice, your offers, your clients. The "AI doesn't sound like me" loop ends there.
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There's nothing to finish. No curriculum, no modules, no homework. Use this week's assistant or save it for next month. The Lab isn't a course you fall behind on. It's infrastructure that keeps building whether you're having your best week or your hardest one.
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If you can copy and paste, you can install a Claude skill. Every assistant ships with a 90-second With user instructions. Nothing to figure out alone.
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Every assistant in the Lab is built and tested in Claude's skills system. Install one in ten minutes, it lives in your Claude account permanently, and your Business Brain shares context across every teammate automatically. Open Claude tomorrow, the whole team is ready. ChatGPT doesn't have an equivalent. To use your Lab teammates there, you'd have to manually copy each prompt into a Custom GPT or paste it as a system message every session. You lose the install-and-forget mechanic. You lose the automatic context-sharing across teammates. And we can't guarantee the same output quality, because we don't build or test in ChatGPT. If you're committed to ChatGPT, the Lab still works, you'll just be doing manual setup work each session that Claude users get automatically. For most members, Claude ends up being the lighter lift.
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Two, and we name both upfront.
Claude Max ($100/month): The AI infrastructure your Lab teammates run on. Required because Lab assistants need Max's higher usage limits to run without hitting mid-workflow caps. Anthropic charges this directly, not us.
Your existing business tools: If your teammate helps you publish TikToks, send emails through ConvertKit, or run a Notion workflow, you'll need those accounts. We don't sell or require any specific tool. Use what you already have.
That's it. No upsells inside the Lab. No premium tier we'll try to move you to. No hidden fees on Day 30. Lab + Claude Max is roughly $250/month total, less than 1/10th the cost of a part-time hire.
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No. Every assistant you've installed stays in your Claude account permanently. The Stay-Installed Guarantee means the work is yours, not ours. Cancel anytime, keep everything you've built.
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The busy season is exactly when you need the team. The Lab is designed to work in your busiest weeks, not just your easiest ones. One assistant, ten minutes, Monday morning. That's the minimum effective dose.
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The Lab is built to evolve with you. Three ways the skills change as you do:
The natural way: tweak as you go, then lock it in. When you find yourself fixing the same thing every time (asking Claude to make it shorter, more casual, drop the corporate phrase you hate), you don't have to keep fixing it. Just say "update the skill to do this from the start every time" and Claude bakes your tweaks into the skill permanently. The next run already knows. Every assistant gets smarter, more like yours, the more you use them.
Build a brand-new one with Workflow Wizard. If you want a teammate the Lab hasn't shipped yet, for a specific niche, offer, or workflow that's unique to your business, Workflow Wizard generates the skill on demand. Describe what you want, the Wizard builds it, you install it. Same day.
You're never stuck with a generic version. Your Business Brain personalizes every skill on Day 1. From there, the skills bend to fit your business, not the other way around.
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No. Your Business Brain lives in your Claude account, not ours. We don't have access to it. Anthropic doesn't train Claude on your conversations or skill data by default (and as a Claude Max subscriber, you can verify those privacy settings yourself in your Anthropic account). The Lab gives you the assistants and the strategy. Your business data stays where it should: with you.
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After your 2.5 to 3 hour Day 1 build, here's the honest math: ten minutes on Monday morning to install your new teammate, then however long you'd already spend on the work it handles. The Lab doesn't add hours to your week. It changes which hours you spend on what. The assistants do the heavy-lift step that used to take you ninety minutes. You stay the strategist, but the execution moves faster. Most members tell us their weeks actually shrink, not expand, by month two.
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Cancel anytime, keep everything. Because the Lab is monthly and every assistant stays installed in your Claude account even after cancellation (the Stay-Installed Guarantee), you're never out of pocket for work you've already done. If you join, install your first week of teammates, and decide it's not for you, cancel before the next billing cycle and the assistants you installed are still yours.
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Fair question. Two things to know.
First, the Lab is built for the work behind the scenes: your content, your client onboarding, your offer mapping, your bottleneck analysis. The strategy, the personal coaching calls, the client-facing relationship work is still you. AI handles the busywork, not the heart of what you do.
Second, your assistants are trained on your voice and your frameworks. So when content goes out, it sounds like you, because the strategy IS yours. Most members report their clients don't notice anything has changed except that they're showing up more consistently, with sharper messaging, and less burnt out.
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Fair concern, and one we sat with before building the Lab.
AI uses electricity and water at scale, and we take responsibility for our piece of it. The Lab commits 5% of revenue every month to verified carbon offsets through CNaught. Their portfolio includes peatland preservation in Indonesia, methane capture in Turkey, and biochar carbon removal in Namibia, all rated by independent third parties.
It's not a perfect solution. It's our way of making sure the hours the Lab gives you back don't come at the planet's expense.
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Read it the other way. AI assistants replace the WORK your team shouldn't be doing anyway — the formatting, the chasing, the reformatting. What your humans do — the relationships, the judgment, the creative calls — gets MORE valuable, not less. The Lab isn't a team replacement. It's a team upgrader.
Still have a question?
Reach out at hello@deeplyrootedbusiness.com and we'll get back to you within 1-2 business days. We actually answer.
You don't need more time. You need a team.
The Lab ships a new one every Monday. $147/month. Cancel anytime. Every employee stays yours.
Book the yoga class. Your AI team's got it