Book the 12pm yoga class. Your AI team's got it.
The Life-First Business Lab gives you a growing team of AI assistants — one every week, installed in ten minutes — that actually sounds and works like you. So the business moves forward even when you step away.
You're already using AI. ChatGPT's open in a tab. You've tried the prompts, the custom GPTs, the tools people swear by on Instagram.
The output came back generic. Off-brand. And honestly little embarrassing. So you summed it up to: AI just doesn't work for my business.
Meanwhile, the to-do list keeps growing. The busywork keeps landing in your lap. And the work that actually requires you, the thinking, the strategy, the stuff only you can do, keeps getting pushed to "later."
You sit down on a Tuesday meaning to do the thing that moves the needle. Two hours later you've answered emails, updated your CRM, reshuffled your content calendar, and the actual work? Still waiting.
Sounds familiar?
The 12pm yoga class doesn't happen not because you didn't want to go.
Because the business needed you to hold it together, again. You're not behind. You're not undisciplined. You just don't have a team yet.
Here's what changes when the busywork has somewhere else to go.
Right now
Re-explaining your business to AI every single session
Afternoons eaten by tasks that don't require you
Closing the laptop at 8pm, guilty about what didn't get done
Starting content from scratch every week
Leads that depend on how active you were this week
Making the yoga class feel like something to earn
With your AI team
AI that already knows your voice, your offers, your clients
Afternoons that belong to you again
Closing at 4pm knowing the systems are still running
One piece that multiplies into 30+ assets automatically
Leads finding you through search while you're off the clock
Making the yoga class because it's Tuesday and you blocked it
This isn't about doing more. It's about the work that doesn't need you finally having somewhere else to go.
We're Jess & Rachel. And we built this because we needed it first.
We host the Growing a Deeply Rooted Business podcast. Between us we've helped clients scale from $10K to $50K months, led million-dollar launches, and grown a membership into the thousands.
We teach service-based founders how to build businesses that work for their lives, not the other way around. We both left corporate for exactly that: the hustle, the late hours, the impossibility of taking our favorite teacher's 12pm yoga class on a Wednesday.
Then somewhere along the way, we stopped taking it ourselves. Classes skipped. Laptops closed at 11pm. Weekends eaten by launch prep. All while raising teenagers, wrangling babies, navigating ADHD, and running our businesses without big teams behind the scenes.
We had the best systems we'd ever built — SOPs, project trackers, calendar blocking, the full stack. And still, two humans couldn't hold it all.
If the people teaching this couldn't keep up, the problem wasn't the people. It was the infrastructure.
So we built what we couldn't find: AI assistants trained on the same frameworks we use in our own businesses and with our 1:1 clients, ready to keep the work moving even when we step away from the desk.
We called it the Life-First Business Lab.
And it's the team you've been waiting to hire.
Introducing
The Life-First Business Lab
A $147/month subscription that builds your AI team — one done-for-you assistant at a time.
Introducing
The Life-First Business Lab
A $147/month subscription that builds your AI team — one done-for-you assistant at a time.
Here's how it works:
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Step 1
Your first 5 teammates land in your first 5 days.
Day 1, you spend 2 to 3 hours building your Business Brain with our onboarding agent, Ola. By the end of the day, Claude knows your voice, your offers, your ICP, and your content pillars. Every teammate after reads from it. Day 2 through Day 5, meet your new employees: Bottleneck Buster Betty, Client Win Content Carla, TikTok Tina, and Offer Optimizer Olivia, one each morning. By Friday, your starter team is installed and working in your voice.
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Step 2
After onboarding, a new teammate every Monday.
Once your starter team is in place, the weekly rhythm kicks in. One done-for-you teammate, delivered to your inbox every Monday morning. Built from the strategy frameworks we use with 1:1 clients. Installed in Claude in ten minutes. Each teammate lives at the heaviest step in a workflow — the part that used to eat your afternoon.
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Step 3
By month three, afternoons back, laptop closed by 4pm, revenue compounding.
Saturday morning is actually Saturday morning again.The trip you'd been pushing off is booked. The long lunch with a friend, the dog park at 11am, the school pickup without scrambling to wrap a task, all back on the table. Revenue is up, not because you added hours, but because the work the that used to take you hours in now taking your minutes. Ten minutes every Monday morning is the whole investment. You finally have the support you needed all along. You're still the strategist. You're just not the bottleneck anymore.
That's when the yoga class stops being something you have to earn.
What’s Inside
Everything inside the Lab
— what it actually does for you.
What’s Inside
Everything inside the Lab
— what it actually does for you.
Weekly Done-for-You AI Assistant
One new integrated AI assistant every Monday. Install in ten minutes. The heavy-lift step of your workflow handled, without you having to touch it.
Business Brain
A one-time conversation that generates your four core business docs. Every assistant that follows runs in your voice from day one. The “AI doesn't sound like me” loop ends here.
Content Sprout
Included free, $47/month standalone
One recording, ten minutes, 30+ platform-ready pieces across 12 formats. Trained on your voice and expertise, not the internet. The content calendar fills itself.
Workflow Wizard
included free, $47 standalone
Type what you want, Wizard generates a prompt, you perfect it, then turn it into a skill. So you're never waiting on us to ship the thing you need right now.
Monthly AI Workshop
Live monthly workshops on getting more from AI, tools we're testing outside the chatbot world, what's changed in the last 30 days, plus live Q&A. Recordings drop in the library within 48 hours.
Email Support
1-2 business day response so you're never stuck figuring something out alone.
The Stay-Installed Guarantee
Every assistant you install stays in your Claude, even if you cancel. The work you build here is yours. Period.
Here's what's waiting on the other side.
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Tuesdays that belong to you — not to the tasks that never needed you in the first place
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Content that compounds — still pulling in leads months after you published it, without you doing anything
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A client inquiry from someone you've never DM'd — because the system was running while you were fully present with the clients you already have
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AI that sounds like you — because it was trained on you, not the internet
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A business that grows in the background — so you can actually be off when you're off
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The 12pm yoga class, booked without guilt — because you know the team's got it
Why this works when other things haven't.
You've tried AI. You've tried the courses. You've tried the swipe files and the content calendars and the tools someone swore would change your life.
Here's what was missing every time: context.
AI without context is just a very fast way to produce content that doesn't sound like you. Courses without implementation support are just very expensive PDFs you meant to finish. Tools without strategy are just more subscriptions you half-use.
The Lab fixes all three.
Every assistant is built on the strategy frameworks we use with our 1:1 clients, so the strategy is baked into the tool.
Your Business Brain gives Claude the context it needs to run in your voice from day one. And because there's no curriculum to finish, no calls to attend, and no homework to fall behind on, the Lab works whether you're having your best week or your hardest one.
This isn't about learning AI. It's about your business learning to run on it.
Real businesses. Real results.
"I finally feel like my content is working for me instead of the other way around."
Abby, Above Health Nutrition
Doubled her monthly revenue from $5K to $50K using the Marketing Ecosystem framework. Still March when she signed her 10th new client for April.
What’s Inside:
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Your Monday morning view. One workflow, one assistant, ready to install.
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Ten minutes. Download, upload, done. Your new teammate is live.
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One recording in. Thirty pieces out. Across twelve formats.
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The foundation every assistant draws from. Built once. Works forever.
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Build a custom assistant on demand. No waiting on us.
Ready to meet
your team?
The Life First Business Lab
$147/ month
Cancel anytime
Every assistant stays installed if you cancel
Includes Content Sprout + Workflow Wizard
Monthly live workshops + Q&A
WHY IT'S DIFFERENT
The Lab vs. everything else you've tried.
| Courses & Programs | Hiring a VA | Life-First Business Lab | |
|---|---|---|---|
| Time to get started | 6 to 12 weeks, if you finish | 60 to 90 days to onboard | Day 1, before lunch |
| Sounds like you | Not specific to your business | Depends on training | Trained on your voice in 2.5 hours, Day 1 |
| Your role | Student. You do the work. | Manager. You teach, oversee, retrain. | Done-for-you build, install in 10 minutes |
| Annual cost | $500 to $5,000+ one-time | $36,000 to $84,000 | ~$3,000 total (Lab + Claude Max) |
| Risk | Lose access if unused | Knowledge walks out | Stays installed even if you cancel |
| Works when life gets busy | Rarely. You fall behind or never finish | Requires management | Every week, whether you're at your desk or not |
The math is brutal. The mechanic is what matters.
The Lab doesn't teach you how to use AI. It builds AI that already knows how to work for you.
Is the Lab right for you?
This is for you if:
You're a service-based business owner: coach, consultant, wellness practitioner. Solo or have a tiny team.
Your business is $50K to $1M/year and you've hit a ceiling you can't break without adding hours you don't have.
You've tried AI prompts from Instagram. The output came back generic, off-brand, and embarrassing. You want to understand why and fix it for good.
You want tools that do the work, not courses that teach you how to do it.
You're done managing humans you can't afford and software you don't have time to learn.
You're anti-hustle, ambitious, and done apologizing for wanting both
You're ready to invest in your full AI operations layer (Lab + Claude Max). Less than 1/10th the cost of a part-time hire.
This probably isn't for you if:
You're looking for a community or live coaching program. The Lab is tools, not another zoom call on your calendar
You want someone to run your business for you. The Lab gives you employees, not a CEO replacement.
You're brand new in business with no offer clarity yet. The Foundation Skill works best when there's something to build on
You're hoping AI will replace strategy. It won't. It amplifies it.
You're not ready to commit to paying to use AI. The Lab is built for people treating AI as core infrastructure, not an occasional tool
Questions? We've got you.
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Because AI was working without context. The Lab starts with your Business Brain, built on Day 1 through one 90-minute conversation with Claude that captures your brand voice, ICP, offers, and content pillars. Every teammate after that reads from it. Garbage in, garbage out. The Brain fixes the input. Everything after that sounds like you.
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There's nothing to finish. No curriculum, no modules, no homework. Use this week's assistant or save it for next month. The Lab isn't a course you fall behind on. It's infrastructure that keeps building whether you're having your best week or your hardest one.
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If you can copy and paste, you can install a Claude skill. Every assistant ships with a 90-second With user instructions. Nothing to figure out alone.
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Every assistant in the Lab is built and tested in Claude's skills system. Install one in ten minutes, it lives in your Claude account permanently, and your Business Brain shares context across every teammate automatically. Open Claude tomorrow, the whole team is ready. ChatGPT doesn't have an equivalent. To use your Lab teammates there, you'd have to manually copy each prompt into a Custom GPT or paste it as a system message every session. You lose the install-and-forget mechanic. You lose the automatic context-sharing across teammates. And we can't guarantee the same output quality, because we don't build or test in ChatGPT. If you're committed to ChatGPT, the Lab still works, you'll just be doing manual setup work each session that Claude users get automatically. For most members, Claude ends up being the lighter lift.
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Two, and we name both upfront.
Claude Max ($100/month): The AI infrastructure your Lab teammates run on. Required because Lab assistants need Max's higher usage limits to run without hitting mid-workflow caps. Anthropic charges this directly, not us.
Your existing business tools: If your teammate helps you publish TikToks, send emails through ConvertKit, or run a Notion workflow, you'll need those accounts. We don't sell or require any specific tool. Use what you already have.
That's it. No upsells inside the Lab. No premium tier we'll try to move you to. No hidden fees on Day 30. Lab + Claude Max is roughly $250/month total, less than 1/10th the cost of a part-time hire.
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No. Every assistant you've installed stays in your Claude account permanently. The Stay-Installed Guarantee means the work is yours, not ours. Cancel anytime, keep everything you've built.
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The busy season is exactly when you need the team. The Lab is designed to work in your busiest weeks, not just your easiest ones. One assistant, ten minutes, Monday morning. That's the minimum effective dose.
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The Lab is built to evolve with you. Three ways the skills change as you do:
The natural way: tweak as you go, then lock it in. When you find yourself fixing the same thing every time (asking Claude to make it shorter, more casual, drop the corporate phrase you hate), you don't have to keep fixing it. Just say "update the skill to do this from the start every time" and Claude bakes your tweaks into the skill permanently. The next run already knows. Every assistant gets smarter, more like yours, the more you use them.
Build a brand-new one with Workflow Wizard. If you want a teammate the Lab hasn't shipped yet, for a specific niche, offer, or workflow that's unique to your business, Workflow Wizard generates the skill on demand. Describe what you want, the Wizard builds it, you install it. Same day.
You're never stuck with a generic version. Your Business Brain personalizes every skill on Day 1. From there, the skills bend to fit your business, not the other way around.
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No. Your Business Brain lives in your Claude account, not ours. We don't have access to it. Anthropic doesn't train Claude on your conversations or skill data by default (and as a Claude Max subscriber, you can verify those privacy settings yourself in your Anthropic account). The Lab gives you the assistants and the strategy. Your business data stays where it should: with you.
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After your 2.5 to 3 hour Day 1 build, here's the honest math: ten minutes on Monday morning to install your new teammate, then however long you'd already spend on the work it handles. The Lab doesn't add hours to your week. It changes which hours you spend on what. The assistants do the heavy-lift step that used to take you ninety minutes. You stay the strategist, but the execution moves faster. Most members tell us their weeks actually shrink, not expand, by month two.
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Cancel anytime, keep everything. Because the Lab is monthly and every assistant stays installed in your Claude account even after cancellation (the Stay-Installed Guarantee), you're never out of pocket for work you've already done. If you join, install your first week of teammates, and decide it's not for you, cancel before the next billing cycle and the assistants you installed are still yours.
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Fair question. Two things to know.
First, the Lab is built for the work behind the scenes: your content, your client onboarding, your offer mapping, your bottleneck analysis. The strategy, the personal coaching calls, the client-facing relationship work is still you. AI handles the busywork, not the heart of what you do.
Second, your assistants are trained on your voice and your frameworks. So when content goes out, it sounds like you, because the strategy IS yours. Most members report their clients don't notice anything has changed except that they're showing up more consistently, with sharper messaging, and less burnt out.
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Fair concern, and one we sat with before building the Lab.
AI uses electricity and water at scale, and we take responsibility for our piece of it. The Lab commits 5% of revenue every month to verified carbon offsets through CNaught. Their portfolio includes peatland preservation in Indonesia, methane capture in Turkey, and biochar carbon removal in Namibia, all rated by independent third parties.
It's not a perfect solution. It's our way of making sure the hours the Lab gives you back don't come at the planet's expense.
Still have a question?
Reach out at hello@deeplyrootedbusiness.com and we'll get back to you within 1-2 business days. We actually answer.
You don't need more time.
You need a team that doesn't need you to manage them.
The Lab ships one every Monday.